Membership Categories

    Chapter Affiliation

    The Public Relations Council of Alabama (PRCA) has six local chapters: PRCA Birmingham (PRCA-B), PRCA East Alabama (PRCAEA), PRCA MobilePRCA MontgomeryPRCA North Alabama (NAPRCA) and PRCA West Alabama (PRCAWA). You must identify with one of these chapters to be a member of PRCA.

    Membership Type

    There are four PRCA membership categories. Chapter Boards review each membership application to determine if applicants are qualified, based on the criteria below.  

    Active membership is open to anyone who is a full-time public relations practitioner, or someone who is exercising full responsibility for his or her employer's public relations activities and spending at least 50% of work time performing communication duties. Active membership is also open to members of the academic community who provide instruction and/or engage in research in the field of public relations.

    Associate membership is open to those who do not meet the criteria for active membership status. Applicable to vendors who benefit from the ability to network with public relations practitioners. Local chapters have the right to review Associate membership requests and reject them based on local policy.

    Sustaining membership is reserved for those who are currently and actively retired but were previously a full-time public relations practitioner.

    Student membership is open to any full-time college student interested in a career in public relations, communications or related major. Students should join through their college or university chapter where one is established. Students without a student chapter option may join the local professional organization directly and may still enter Student Medallion Awards.

    *A fifth membership category is reserved for charter members of a brand new chapter

    Prorated Membership Fees

    Membership in PRCA is based on a calendar year. New members pay the current dues rate plus a $15 app fee. All memberships end December 31 and must be renewed for the following year. Dues are prorated quarterly:

    January-March 100%
    April-June 75%
    July-September 50%
    October-December 25%

    Monthly Meeting Meal Packages

    Each chapter offers a prepaid package that allows you to prepay for monthly meetings and associated meals. These are at varied, prorated rates depending on local needs. If you select this option, we will include the meal package price in your invoice once your application is approved.


    Membership Ownership Remains with the Individual

    If you change jobs or move to another PRCA chapter, your membership moves with you.

    Any questions may be directed to .